Grooow
Free diagnosis

The Grooow System

Everything a creative studio needs to run and grow. In a single system.

Six areas —the same ones any business grows with— and 24 blocks adapted to how an artist, a designer or a creative studio works. Each block answers a question and ends with a working deliverable, with AI wherever it genuinely adds value.

Four levels of maturity

The diagnosis places each area of your studio at one of these levels. You don't need to reach the fourth in everything: the point is to move up where it changes the outcome most.

  1. 1

    Improvised

    It works thanks to you and your memory.

  2. 2

    Organised

    There are criteria and templates, but it depends on you remembering.

  3. 3

    Systematised

    There's a process and a tool. It works even when you're not there.

  4. 4

    Multiplied

    AI and automation do the repetitive work.

The six areas

Area 01

Strategy

What kind of studio do you want to have?

Who you are, who you work for and where you're heading over the next twelve months.

  1. 1.1

    Positioning

    What you do, for whom and why you. Your territory compared with other artists or studios.

    Deliverable
    A one-sentence value proposition and your territory
    With AI
    Benchmark and competitor analysis
  2. 1.2

    Business model

    Your income streams —artwork, commissions, services, licensing, teaching— and which ones keep the studio going.

    Deliverable
    Income map and focus
    With AI
    Scenarios and simulations
  3. 1.3

    Roadmap

    What to do over the next 12 months, in what order and with what resources.

    Deliverable
    Quarterly roadmap
    With AI
    Assisted quarterly review
  4. 1.4

    Metrics

    The five numbers that tell you whether you're on track, without endless spreadsheets.

    Deliverable
    Studio dashboard
    With AI
    A dashboard that updates itself
Area 02

Offer & pricing

What do you sell and what is it worth?

Services, series, commissions and licences at a price you can stand behind.

  1. 2.1

    Catalogue

    Exactly what you offer —services, series, formats, editions— explained so it's understood at first glance.

    Deliverable
    Offer catalogue
    With AI
    Product sheets and descriptions drawn from your archive
  2. 2.2

    Pricing

    A method for pricing your artwork or your services that you can defend in front of anyone.

    Deliverable
    Pricing system and calculator
    With AI
    Market comparisons
  3. 2.3

    Packages

    Turning bespoke work into products: fixed-scope services with defined deliverables, timelines and revisions.

    Deliverable
    Offer ladder
    With AI
    Service sheets and terms
  4. 2.4

    Proposals, contracts and rights

    Quotes and contracts that are quick to prepare and protect your work and your intellectual property.

    Deliverable
    Proposal and contract templates
    With AI
    Proposals generated from your templates
Area 03

Marketing

Can the right people find you?

A coherent, consistent presence, without living on social media.

  1. 3.1

    Website and portfolio

    A website that sells, not just one that shows: structure, copy, available work or services, and contact.

    Deliverable
    Website or portfolio live
    With AI
    Assisted copywriting and SEO
  2. 3.2

    Social media and content

    What to post, where and how often, with a sustainable system that doesn't keep you glued to your phone.

    Deliverable
    Editorial calendar and templates
    With AI
    Content drawn from your work and your process
  3. 3.3

    Newsletter and community

    Your own list of clients, collectors and followers: the audience that doesn't depend on an algorithm.

    Deliverable
    Newsletter up and running
    With AI
    Assisted writing and segmentation
  4. 3.4

    Press, awards and open calls

    Press kit, statement and a calendar of open calls, awards, competitions and media that suit you.

    Deliverable
    Press kit and open calls calendar
    With AI
    Spotting open calls and drafting applications
Area 04

Sales

Do you turn interest into commissions?

A clear sales process, from the first conversation to the invoice.

  1. 4.1

    Prospecting

    Where your clients, galleries or collectors are, and how to reach them one by one.

    Deliverable
    Target list and messages
    With AI
    Contact research
  2. 4.2

    CRM and follow-up

    Every contact and every opportunity in one place, with its next step noted down.

    Deliverable
    CRM set up
    With AI
    Automatic reminders and follow-up
  3. 4.3

    Sales process

    From the first conversation to the yes: meetings, proposals, objections and closing.

    Deliverable
    Sales script and funnel
    With AI
    Meeting summaries and draft replies
  4. 4.4

    Repeat clients

    Making sure whoever buys from you once comes back and recommends you.

    Deliverable
    Loyalty plan
    With AI
    Personalised communications
Area 05

Operations

Does the studio run without constant firefighting?

Projects, production and archive in a single system.

  1. 5.1

    Project workflow

    From the commission or the idea to delivery: phases, owners, approvals and templates.

    Deliverable
    Documented workflow
    With AI
    Automatic briefs and meeting notes
  2. 5.2

    Management system

    Projects, clients, tasks and invoicing in a single tool, chosen to suit how you work.

    Deliverable
    System in place
    With AI
    An assistant connected to your system
  3. 5.3

    Archive and inventory

    Your artwork, your projects and your resources catalogued and findable in seconds.

    Deliverable
    Artwork inventory or project archive
    With AI
    Automatic image cataloguing
  4. 5.4

    AI-assisted production

    Generative AI to prepare and present faster: reference models, sketches, moodboards and mockups.

    Deliverable
    AI production workflow
    With AI
    Generating references, models and variations
Area 06

Finance & structure

Do the numbers support the work?

Margin, cash flow, collaborators and time to create, under control.

  1. 6.1

    Studio numbers

    Income, costs and margin by project, by artwork or by income stream: knowing what actually makes you money.

    Deliverable
    Studio profit and loss
    With AI
    Invoices and expenses categorised automatically
  2. 6.2

    Cash flow and forecasting

    Expected payments in and out and taxes, so you're not living from one scare to the next.

    Deliverable
    6-month cash-flow forecast
    With AI
    Forecasts that keep themselves up to date
  3. 6.3

    Team and collaborators

    What you do yourself, what you delegate and to whom: assistants, freelancers, workshops, partners.

    Deliverable
    Roles and delegation map
    With AI
    Assisted manuals and onboarding
  4. 6.4

    Time and capacity

    Protecting your time to create: a typical week, real capacity and clear limits.

    Deliverable
    Typical week and capacity plan
    With AI
    Assisted scheduling and priorities

Order matters

  1. 1

    First, the foundations

    Strategy and offer. Without knowing what you sell, to whom and at what price, marketing is just noise.

  2. 2

    Then, the engine

    Marketing and sales built on a clear offer: less effort and more conversations that turn into commissions.

  3. 3

    Always, the structure

    Operations and finance, so growth doesn't overwhelm you and you still have time to create.

  4. 4

    At the end of each block, AI

    Once there's something that works and can be multiplied.

Built to last

Every block rests on proven practices and standard tools you can maintain yourself. What we set up keeps working after I'm done.

Free diagnosisSelf-assessment · 3 min

How we work

From diagnosis to a studio that runs. Always in this order.

I work with you one-to-one. The blocks we tackle are decided by the diagnosis, not by a package fixed in advance. The price, on the other hand, is fixed before we start.

  1. 1

    Diagnosis

    Free · 45 min

    We go over the six areas of your studio. Within 48 hours you receive your three priorities in writing and an AI quick win.

  2. 2

    Studio map

    1–2 weeks

    An in-depth working session and your route through the system: which blocks, in what order and what outcome to expect from each.

  3. 3

    Implementation

    8–12 weeks

    Block by block, together. Each one ends with its deliverable up and running: a pricing system, a project workflow, a website, an AI assistant.

  4. 4

    Follow-up

    Monthly · optional

    A monthly review of your metrics, so the system doesn't end up gathering dust in a drawer.

And yes: if your route calls for it, I also design and build the website, the portfolio or the tool. Within the system, never as a standalone commission.

Free diagnosis

Coming soon

The system, online too.

I'm turning every block into guides, templates, videos and an app so you can follow the method at your own pace. If you'd like to try it before anyone else, leave me your email.

I'll only write to you about this. More information in the privacy policy.