Cases: studios, artwork and creative projects
Six real cases: my own painting studio, a design studio over 25 years, an interior design studio that went from 10 to 53 projects, a publication for artists, an audiovisual production company and an immersive technology company.
My painting studio
Diego Serrano Artist
My own practice as a figurative painter: seven exhibitions in five cities since 2023, with the system applied to my own studio.
- Offer & pricing
- Marketing
- Operations
Design studio · 25 years
Serrano Brothers
I founded and ran the studio for 25 years: from Lleida to offices in Barcelona, Madrid and London through a replicable partner model.
- Strategy
- Sales
- Finance & structure
Interior design studio · 18 people
BeDeO
From 10 to 53 parallel projects in 6 months, with a single Office Manager.
- Operations
- Finance & structure
- Strategy
Publication for artists · Digital acquisition
Luyten Gallery
From zero to a complete acquisition system: content strategy, owned channel and sales funnel.
- Marketing
- Sales
- Offer & pricing
Audiovisual production company · Barcelona
Hybrid Machine
Business development, AI-driven processes, GTM, MVP and PMF for proprietary sound, image and technology solutions.
- Strategy
- Sales
- Operations
Immersive-tech and AI SaaS · 24 countries
Broomx
Founder & CEO for 11 years: from the idea to the world's first immersive projector, through to its acquisition in 2025.
- Strategy
- Sales
- Finance & structure