Diego Serrano · Grooow
Luyten Gallery: from editorial channel to sales funnel
A content channel that ends in sales, built from scratch.
I design and lead the growth of Luyten Gallery, a publishing platform: content strategy, an owned YouTube channel and a funnel that turns audience into customers.
Free diagnosis
The project
Luyten Gallery is an online publishing platform about contemporary figurative painting. Its model rests on content —a Magazine, a YouTube channel and a monthly newsletter— aimed at collectors, enthusiasts and artists, and on turning that audience into customers.
luytengallery.comThe challenge
Building audience and trust in a highly specialised niche without falling into generic content, and turning that audience into a real business: not just visits or followers.
My role — strategy and execution
- I defined the content strategy and editorial calendar across every channel, with a clear positioning principle: depth over volume.
- I led the growth of the YouTube channel as the main engine of discovery and brand trust.
- I designed the acquisition funnel: "Free Resources" as the entry lead magnet, "PRO Tools" as the paid offer, a monthly newsletter as the retention channel.
- I launched the online shop integrated into the platform, connecting editorial content with a direct revenue stream.
Results
4
integrated content channels — website, Magazine, YouTube, newsletter
2
business lines — Free Resources + PRO Tools
Monthly
curated newsletter
In-house
online shop built into the platform
The result
Luyten Gallery shows I can build a complete acquisition-to-sale funnel —from editorial content to paying customer— in a niche market where trust is earned through judgement, not volume.
Shall we talk about your studio?
45 minutes, free and with no commitment. You come away with your three priorities in writing.
or write to me at info@grooowsystem.com
Prefer to write?
Tell me in a couple of lines and I'll get back to you myself.