Grooow for artists
Your career, professional inside and out. So you can devote yourself to creating.
I'm a painter and I've spent 25 years running studios and businesses. I help artists making the leap from emerging to professional to bring order to their pricing, archive, presence and sales, and to use AI without losing their voice.
Sound familiar?
- «You have the work, but no system for selling it.»
- «Every piece has a price decided in a different way.»
- «Every open call, gallery or exhibition starts from scratch.»
- «Social media takes more of your time than it gives back.»
What we usually sort out first
The blocks in the system that make the biggest difference for an artist. The diagnosis decides which ones are yours.
Offer & pricing
Pricing
A method for pricing your work and standing by it with galleries and collectors.
Operations
Archive and inventory
All your work catalogued: dimensions, technique, condition, location, price and history.
Marketing
Website and portfolio
A website with available work and a portfolio you could send to a gallery tomorrow.
Marketing
Press, awards and open calls
Statement, artist CV and a calendar of open calls and awards that suit you.
Sales
CRM and follow-up
Collectors, galleries and curators in one place, each with their next step.
Operations
AI-assisted production
Generated models and references to paint from, without giving up your authorship.
AI for artists, used with judgement
Generating reference models, cataloguing your work from photos, writing wall texts or putting together a portfolio in an afternoon. The hand is still yours.
I'm not a consultant who learned to talk to creatives. I'm a creative who learned to run businesses.
— Diego Serrano
- 01
A method, not bright ideas
Every block in the system uses practices proven in real studios and businesses, with a concrete deliverable. No experimenting with your business.
- 02
Order first, then AI
AI multiplies what already works… and also what doesn't. That's why it comes in once there's a system, and that's where it changes the outcome.
- 03
Your voice, intact
The system brings order to everything around your work. What you create, and how you create it, remains yours.
I tested it first in my own studio
My painting studio
Diego Serrano Artist
My own practice as a figurative painter: seven exhibitions in five cities since 2023, with the system applied to my own studio.
- Offer & pricing
- Marketing
- Operations
Publication for artists · Digital acquisition
Luyten Gallery
From zero to a complete acquisition system: content strategy, owned channel and sales funnel.
- Marketing
- Sales
- Offer & pricing
How we work
From diagnosis to a studio that runs. Always in this order.
I work with you one-to-one. The blocks we tackle are decided by the diagnosis, not by a package fixed in advance. The price, on the other hand, is fixed before we start.
- 1
Diagnosis
Free · 45 min
We go over the six areas of your studio. Within 48 hours you receive your three priorities in writing and an AI quick win.
- 2
Studio map
1–2 weeks
An in-depth working session and your route through the system: which blocks, in what order and what outcome to expect from each.
- 3
Implementation
8–12 weeks
Block by block, together. Each one ends with its deliverable up and running: a pricing system, a project workflow, a website, an AI assistant.
- 4
Follow-up
Monthly · optional
A monthly review of your metrics, so the system doesn't end up gathering dust in a drawer.
And yes: if your route calls for it, I also design and build the website, the portfolio or the tool. Within the system, never as a standalone commission.
Free diagnosisShall we talk about your career?
45 minutes, free and with no commitment. You come away with your three priorities in writing.