Grooow

Grooow for creative studios

More projects in parallel, with the same team and less chaos.

Interior design, architecture, film and video, photography, events: project-based studios that have grown faster than their organisation. I bring workflow, team and tools together in a single system and put AI where it changes the outcome.

Sound familiar?

  • «Every project is managed in a different way.»
  • «Nobody knows where each job stands without asking.»
  • «The team grows, but coordination doesn't.»
  • «You've tried AI, but nobody uses it day to day.»

What we usually sort out first

The blocks in the system that make the biggest difference for a project-based studio. The diagnosis decides which ones are yours.

  1. Operations

    Project workflow

    From commission to delivery with shared phases, owners and templates.

  2. Operations

    Management system

    Projects, purchasing, hours, team and invoicing in a single system.

  3. Finance & structure

    Team and collaborators

    Autonomous project owners who lead without constant sign-off.

  4. Strategy

    Metrics

    Knowing which projects make a margin and which don't, every week.

  5. Offer & pricing

    Proposals, contracts and rights

    Proposals and quotes prepared in hours, not days.

  6. Operations

    AI-assisted production

    Visual proposals, renders and documentation with generative AI.

See the full system

AI for creative studios

Agents for quotes and tenders, automatic project tracking, site or shoot reports, and visual proposals generated in minutes.

I'm not a consultant who learned to talk to creatives. I'm a creative who learned to run businesses.

— Diego Serrano

  1. 01

    A method, not bright ideas

    Every block in the system uses practices proven in real studios and businesses, with a concrete deliverable. No experimenting with your business.

  2. 02

    Order first, then AI

    AI multiplies what already works… and also what doesn't. That's why it comes in once there's a system, and that's where it changes the outcome.

  3. 03

    Your voice, intact

    The system brings order to everything around your work. What you create, and how you create it, remains yours.

How we work

From diagnosis to a studio that runs. Always in this order.

I work with you one-to-one. The blocks we tackle are decided by the diagnosis, not by a package fixed in advance. The price, on the other hand, is fixed before we start.

  1. 1

    Diagnosis

    Free · 45 min

    We go over the six areas of your studio. Within 48 hours you receive your three priorities in writing and an AI quick win.

  2. 2

    Studio map

    1–2 weeks

    An in-depth working session and your route through the system: which blocks, in what order and what outcome to expect from each.

  3. 3

    Implementation

    8–12 weeks

    Block by block, together. Each one ends with its deliverable up and running: a pricing system, a project workflow, a website, an AI assistant.

  4. 4

    Follow-up

    Monthly · optional

    A monthly review of your metrics, so the system doesn't end up gathering dust in a drawer.

And yes: if your route calls for it, I also design and build the website, the portfolio or the tool. Within the system, never as a standalone commission.

Free diagnosis

Shall we talk about your studio?

45 minutes, free and with no commitment. You come away with your three priorities in writing.