Grooow for creative studios
More projects in parallel, with the same team and less chaos.
Interior design, architecture, film and video, photography, events: project-based studios that have grown faster than their organisation. I bring workflow, team and tools together in a single system and put AI where it changes the outcome.
Sound familiar?
- «Every project is managed in a different way.»
- «Nobody knows where each job stands without asking.»
- «The team grows, but coordination doesn't.»
- «You've tried AI, but nobody uses it day to day.»
What we usually sort out first
The blocks in the system that make the biggest difference for a project-based studio. The diagnosis decides which ones are yours.
Operations
Project workflow
From commission to delivery with shared phases, owners and templates.
Operations
Management system
Projects, purchasing, hours, team and invoicing in a single system.
Finance & structure
Team and collaborators
Autonomous project owners who lead without constant sign-off.
Strategy
Metrics
Knowing which projects make a margin and which don't, every week.
Offer & pricing
Proposals, contracts and rights
Proposals and quotes prepared in hours, not days.
Operations
AI-assisted production
Visual proposals, renders and documentation with generative AI.
AI for creative studios
Agents for quotes and tenders, automatic project tracking, site or shoot reports, and visual proposals generated in minutes.
I'm not a consultant who learned to talk to creatives. I'm a creative who learned to run businesses.
— Diego Serrano
- 01
A method, not bright ideas
Every block in the system uses practices proven in real studios and businesses, with a concrete deliverable. No experimenting with your business.
- 02
Order first, then AI
AI multiplies what already works… and also what doesn't. That's why it comes in once there's a system, and that's where it changes the outcome.
- 03
Your voice, intact
The system brings order to everything around your work. What you create, and how you create it, remains yours.
From 10 to 53 projects in parallel

Interior design studio · 18 people
BeDeO
From 10 to 53 parallel projects in 6 months, with a single Office Manager.
- Operations
- Finance & structure
- Strategy

Audiovisual production company · Barcelona
Hybrid Machine
Business development, AI-driven processes, GTM, MVP and PMF for proprietary sound, image and technology solutions.
- Strategy
- Sales
- Operations
How we work
From diagnosis to a studio that runs. Always in this order.
I work with you one-to-one. The blocks we tackle are decided by the diagnosis, not by a package fixed in advance. The price, on the other hand, is fixed before we start.
- 1
Diagnosis
Free · 45 min
We go over the six areas of your studio. Within 48 hours you receive your three priorities in writing and an AI quick win.
- 2
Studio map
1–2 weeks
An in-depth working session and your route through the system: which blocks, in what order and what outcome to expect from each.
- 3
Implementation
8–12 weeks
Block by block, together. Each one ends with its deliverable up and running: a pricing system, a project workflow, a website, an AI assistant.
- 4
Follow-up
Monthly · optional
A monthly review of your metrics, so the system doesn't end up gathering dust in a drawer.
And yes: if your route calls for it, I also design and build the website, the portfolio or the tool. Within the system, never as a standalone commission.
Free diagnosisShall we talk about your studio?
45 minutes, free and with no commitment. You come away with your three priorities in writing.
