Diego Serrano · Grooow
Broomx: from idea to 24 countries and acquisition in 2025
From the idea to the world's first immersive projector. And to 24 countries.
I founded, scaled and ran an immersive-tech and AI scale-up for 11 years through to its acquisition, with a presence in healthcare centres across more than 20 countries.
Free diagnosis
The project
Broomx Technologies is an immersive-tech and artificial intelligence SaaS platform, recognised as the creator of the world's first immersive projector. Its MK360 system —patented in the United States, Europe, China, Japan, India and Hong Kong— creates glasses-free shared virtual reality rooms, used in more than 100 healthcare and elderly-care centres, with applications in mental health, geriatrics, neurorehabilitation, paediatrics and palliative care.
broomx.comThe challenge
Starting from zero in a market without its own category yet —immersive technology applied to healthcare— and building product, clinical evidence, an enterprise sales channel and funding at the same time, validating the commercial and clinical models in parallel.
My role — strategy and execution
- I defined product and market strategy, taking the company from an idea to an operation present in 24 countries in 11 years.
- I led fundraising: I raised over €3M combining venture capital (Wayra Telefónica, Banco Sabadell BStartup), grants and public funding.
- I designed and executed the go-to-market and enterprise sales strategy, closing deals with hospitals and leading centres.
- I led multidisciplinary teams of up to 30 people, including a C-level structure.
- I managed the company's restructuring and acquisition process in 2025, protecting the value built over a decade.
Results
24
countries with operations
+100
healthcare and elderly-care centres
+4M€
cumulative revenue
+3M€
raised in funding
The result
Broomx shows I can take a complex product —with clinical validation, a long sales cycle and multiple stakeholders— from zero to international scale, and successfully manage the close of its cycle through an acquisition.
Brands and organisations I worked with during my time leading Broomx Technologies
Shall we talk about your studio?
45 minutes, free and with no commitment. You come away with your three priorities in writing.
or write to me at info@grooowsystem.com
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